Should we start a podcast?

I suppose this is something we are looking at more and more as we now have the TAE Hub, which basically offers Podcast production. We are getting approached quite regularly now by wedding suppliers and it seems ridiculous that we wouldn’t do it ourselves.

Starting a podcast to promote your business can be a highly effective strategy for several reasons which I will look into, but we need to be able to still portray the wedding products that we hire. I have tried to break the reasons down individually.

  1. Brand Awareness: Podcasts provide a platform to share your brand’s story, values, and expertise with a wider audience, helping to build recognition and trust. Basically anything that get the name The Added Extra out there is useful, and welcomed by me. It’s important potential customers know who we are and what wedding props we offer.
  2. Audience Engagement: Podcasts allow for deeper engagement with your audience, as listeners often dedicate more focused time to consuming podcast content compared to other media. Hearing us at The Added Extra talk about weddings and other events we have done would hopefully be of interest. The Selfie Mirrors alone provide enough content for possible listeners.
  3. Thought Leadership: Hosting a podcast positions you as an industry expert, allowing you to share insights, trends, and valuable information, which can build your credibility. I want to do this involving others in the industry too, whether it be venue dressing, or even venues themselves.
  4. Customer Relationships: Regularly engaging with your audience through a podcast can help build and maintain strong relationships with current and potential customers. It kind of reinforces the fact that we actually genuinely care for peoples weddings and want customers to know what is out there in the most affordable way.
  5. Networking Opportunities: Inviting guests from your industry or related fields can help expand your network and create valuable partnerships. We get to meet so many suppliers via weddings and wedding shows, but we meet varying companies through the corporate event hiring.
  6. Content Repurposing: Podcast episodes can be transcribed and repurposed into blog posts, social media content, newsletters, and other marketing materials. Anything that offers content is useful as all wedding suppliers in particular are well aware of.
  7. SEO Benefits: A well-promoted podcast can drive traffic to your website, improving your search engine rankings through backlinks and increased site visits. Hopefully this converts in to wedding and corporate bookings.
  8. Convenience for Listeners: Podcasts can be consumed on-the-go, making it easy for busy professionals to engage with your content during commutes, workouts, or other activities. I know our drivers listen to a lot of Podcasts relating to the events and business industry.
  9. Monetization Potential: Successful podcasts can open up additional revenue streams through sponsorships, advertising, and affiliate marketing. Though this would be a long way off for us as we would just be offering a casual chat about weddings.

By leveraging these benefits, a podcast can become a powerful tool in your overall marketing strategy, helping to grow your business and reach new heights. I guess that’s what we want for The Added Extra. It would be great to create entertainment for potential brides and become a trusted voice. We also want to prove how a Podcast can work as we will be marketing them for other companies.

This was a bit of a business orientated blog I guess, especially for an event hiring company, but sometimes its good to offer advice and any thoughts we may have and not just keep hammering the fact we do LED letters, selfie mirrors, dance floors etc.

If you have any thoughts of your own or wish to further the conversation on these matters, please don’t hesitate to chat to me via [email protected]